Learning outcomes you should attain

These are the learning outcomes with which you should engage:

1.      generate visual ideas relevant to the production to which the sequence is an overture;

2.      make judgments about the appropriate use of visual expression and demonstrate how this functions both to manifest ideas within the work and to convey transferred meaning signifying the production;

3.      discuss and justify your visual ideas with those of others in both your learning groups, and the module cohort, and provide your colleagues with useful feedback;

4.      work responsibly to develop a production schedule and appropriate time management techniques from storyboard to production;

5.      analyse and identify the audience for whom the sequence functions and select the most appropriate idea, style, form and technique to ensure that the meaning is lucid and engages the audience on different levels;

6.      produce a sequence that demonstrate your understanding of motion graphics, design, animation, live-action, textual and visual message, appropriate to the requirements of the brief;

7.      research and critically analyse a range of existing television or cinema opening sequences and understand how such work conveys the image-textual relationship within a production;

8.      use appropriate motion graphics techiques and materials, independently and selectively.

Indicative content

   This module will be run like a level 6 (final year) module, in that you will be expected to be self-motivated, with close tutorial and peer support. These are the indicative learning activities:

*       Illustrated lectures to demonstrate the initial concepts in understanding the brief, idea generation, concept development and storyboard preparation.

*       Group tutorial in the use and applications of compositing software such as Adobe After Effects.

*       Tutor’s presentation of actual film and television title sequences for deconstruction and analysis; this will include the tutor's own work.

*       Presentations, to help you focus on your ideas and also receive helpful feedback from tutor and colleagues

*       Individual, self-directed study, origination and production of actual sequences.

*       Tutorials to guide you in your self-directed production of your sequence.

*       Peer assessment and self-reflection through individual presentations on ideas and work.

Attendance

It is expected that you will attend all taught, agreed tutorial, group and supervisory sessions. Non-attendance may significantly affect your ability successfully to complete a module and may jeopardise your ability to undertake re-assessment in the event of failing a module.

If, for some unavoidable reason, you are unable to attend a scheduled session must send an email to ihcastudentabsence@worc.ac.uk and the module tutor and make arrangements to catch up on any work that has been missed.

Reading list

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Allen, D. (2005), Motion: Revolutionary Motion Graphics (2005), Berkeley, CA: Peachpit Press. ISBN 0321278267

Griffin, H. (2001), The Animator's Guide to 2d Computer Animation Oxford: Focal Press. ISBN 024051579X

Gumbrecht, H.U. (Editor), Marrinan, M. (Editor) (2003), Mapping Benjamin: The Work of Art in the Digital Age (Writing Science): The Work of Art in the Digital Age (Writing Science), Stanford University Press

Hansen, M.B.N. (2006), New Philosophy for New Media, MIT Press; New Ed edition

Mayer, T. (2007), Creating Motion Graphics with After Effects: Essential and Advanced Techniques, Focal Press; 4 edition

Merritt, D. (1987), Television Graphics: From Pixel to Pencil, London: Trefoil (contains work by the module tutor)

Merritt, D. (1993), Graphic Design in Television, London: Focal Press (contains work by the module tutor)

Wright, S. (2006), Digital Compositing for Film and Video, Focal Press: Visual Effects and Animation, Boston, MA: Focal, 2002. ISBN0240804554

Journals and magazines:

Creative Review. Publisher: Centaur Communications

Wired. Publisher: Condé Nast Publications